National identify in TV promos
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Discussion about the This is New Zealand film got me thinking about its influence on visual depictions of our national identity, particularly old TVNZ channel promos.
The frist clip is the national anthem that started the day in the late '80s and possible the '90s.
And this one is the opening clip from the early '80s.
It's interesting to watch them with the sound off and take in all the images used. Sometimes it feels like New Zealand is Queenstown.
11 Responses
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If I recall correctly, the second voice in the the first clip was Frankie Stevens, and the third was Howard Morrison?
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Wow
what was it about those jumping sheep, etched in my brain. What a great campaign, I haven't seen it in years but I could remember nearly every scene that was coming up next.
Cheers for these.
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Me too Compie.
And let no-one say our national anthem is uninspiring ever again - it can be sung incredibly well...
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If I recall correctly, the second voice in the the first clip was Frankie Stevens, and the third was Howard Morrison?
Is the first Annie Crummer?
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I remember a version of the national anthem clip where you actually saw all the singers and a choir performing the song - more a music video.
From memory, the female singer was indeed Annie Crummer, but I think the male singer was Bunny Walters. I don't know who the older male singer was, but it doesn't sound like Howard Morrison.
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Thanks, Robyn. I remember those very well - lovely.
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yup it was Annie and Bunny!
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Wow. It's like watching those L&P ads, but real. As an addict of early morning kids' tv in the mid to late 80s, I saw that first clip many times. It gave me a huge advantage when people started the bilingual national anthem at sports matches.
These days, it seems a little odd to focus so much on the pride of NZ industry stuff like the oil wells and steel mills and tractors, but that was the 80s. It's funny how these things give such a vivid snapshot of a particular time.
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These days, it seems a little odd to focus so much on the pride of NZ industry stuff like the oil wells and steel mills and tractors
There are still oil wells and steel mills and tractors around today, but I wonder what elsewould be featured if a similar film was made now (apart from bungee jumping)?
Shots of Peter Jackson behind the camera? Furrow-browed bloggers composing witty retorts?
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...or footage of a grotesquely crowded shopping centre on a weekend, New Zealanders of every creed and race trooping in ovine fashion from one shop to the next, only pausing for an expertly brewed short black and a $4 slice of ginger crunch?
What always strikes me about these sorts of ads -- even today -- is the feeling of "where is everybody??" Apart from the occasional shot of drunken cricket fans, or a small riot of artfully chosen children of every race, or that cute aerial shot of the Barnes dance on Queen St, it's all one big empty nature park, miles between you and the next human... What does it all signify? Makes me think of the old (Billy T?) punchline, "we're the Whakaawi...and we're lost!"
What would a real representation of everyday life in Aotearoa look like - y'know, what we do when we're not hoisting spinnakers or scaling mountains or sharing, excuse me, shearing sheep... and could you make it uplifting as well as true?
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I can't watch the first video without thinking of EML's tribute to New Zealand violence a while back.
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