Field Theory by Hadyn Green

Oh man, this is SO COOL.

That is all. I'm joining in now.

Thanks for the explain. I'd taken the "social media marketing strategy" thing at face value.

I'm not a gamer at all, but I've really enjoyed reading #solcomms today. It was fun. People were wrote vividly.

We lost Wellington eventually... and a few twitter followers as well.

I've never played Mass Effect, Assassin's Creed is more my style. Good, is it?

Good, is it?

The geeks at io9 described it as "most important science fiction universe of our generation". So yeah, pretty good.

Actually, the Social Media Gurus(tm) are exactly right, in this case. This is how you market a game virally - seed the concept around a genuinely desired product[*] then stand back and don't try to direct it.

The mistake most entities try to make around viral marketing is to assume that marketing is a science, that it can be directed as you choose and has to be "managed" to limit liability. These are the people that think marketing alone will sell a product, no matter how crappy the product. The truth is that the best marketing is the stuff you don't notice because the product is selling itself. You have to make a decision to let go the reins, and that can be hard for some organisations.

It's why government entities usually screw up when it comes to social media - the risk-aversion gene runs deep. But the risk of letting go and genuinely participating is much smaller than the perceived risk, as long as mistakes (there will be some) are quickly owned and rectified. Vodafone's twitter cockup from a couple of years ago is an example of poor judgement, followed by swift rectification and apology. Made their SM brand stronger, if anything.

[*] given the traffic around #solcomms, I'm guessing it was genuinely desired. I'm not a gamer beyond Spider Solitaire so I have no idea if the game is good, but other opinions indicate it is much awaited.