Posts by Wammo
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New Zealand has been trolled by Sweetman....again....lol.
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I'd sure as hell like to go back to Splore this weekend.
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Interesting also that it's only now become clear why Gin Wigmore's name was mentioned in the Universal DMCA take down last year. Megaupload claimed rightly that Gin didn't feature in the YouTube clip but according to yesterday's SST story she actually recorded a pro Megaupload track but this (as far as I know) hasn't seen the light of day. It appears Universal was jumping the gun and perhaps fearful when they included Gin in the copyright claim.
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Hard News: 2011: The Year Of What?, in reply to Sacha,
I'll be the first Zombie banging on the compound gate
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I'll pop the cherry... 2012 anyone? dum dum duuummmmmmm
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I spoke with my folks last night who watched the whole TVNZ 50-year celebration thing. They'd also discussed it within their respective work places. General consensus seems to be that everyone thought it was rubbish and painful to watch but held on in there expecting it to get better because they thought the subject deserved better treatment. Viewers felt cheated. This goes a long way in explaining the ridiculous viewing stats, where viewing numbers were sustained and even grew during the show.
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Cheers for 50 Years was the highest rating non-news programme of the year to date. We are doomed.
This also highlights another point. Broadcasters have been tricking advertisers for years by tauting overblown stats that are said to represent the TV viewing public based on highly floored sampling methods. I have no doubt that '50 Years' was the highest rating show of the year based on a cumulative figure from folks with the set top rating boxes. What the broadcaster won't or can't say is anything about the quality of the view. Did the viewer merely tune in for a few minutes and cross the minimum time threshold to be counted (if indeed there is a minimum) then tune out in disgust without even viewing an advert?
Advertisers should be demanding true accountability for the ads and sponsorships they place. This is an area that net based content excels in. It's much more difficult to conduct a game of smoke and mirrors based on hard data generated by real viewers.
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Niche advertisers rarely have enough dosh to support niche channels, especially when you consider that the cost of making a commercial can be roughly equivalent to the amount these potential advertisers have to spend on their marketing.
That's a good point if we're talking in terms of current traditional expensively produced content on TV. Not so when it comes to sponsoring Niche online content. The medium is different and so is the advertising. A different approach is required. Chances are if you're creating niche targeted content then you're also attempting to create an engaged loyal audience. This audience is bound to be cynical of "spray and pray" anything goes traditional ad placements. The key is to involve advertisers that the show producers trust and that trust is conveyed to the audience. The ads need only be adlibs or embedded sponsor messages conveyed in a way that gets the advertiser's message across and respects the viewer. In my last post I used Revision3 as an example, Thisweekin.com is another. This all applies to non-fiction show based content. Stuff like The Wire, Sopranos etc will be funded by subscription models imo.
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I'd like to see a few independent internet based networks created in New Zealand. An example of this is revision3 based in the US. It creates a collection of niche shows, initially tech based but now captures a wider array of topics. Production values are high but there's generally a DIY aesthetic to them. Each show creates a loyal community and the network can sell ad packages across many brands. It's targeted content to viewers who can't find this kind of content on traditional channels. The network delivers the content out over multiple channels (Embedded video, iTunes, YouTube, RSS and set-top boxes such as Roku).
I see this as a possibility here in New Zealand. Separate from TVNZ, Mediaworks or Sky. Good content need not be overly expensive to produce and only needs a few adventurous advertisers/sponsors to get off the ground.
As long as the content has legs outside of New Zealand as well. My experience of producing video for the web has been a real eye opener to the possibilities for Radio/TV distribution. Content from The Radio Wammo Show has had over 160,000 views since I started. That's substantially more than listen over the wireless. Perhaps the Radio Wammo Show is just the beginning? We'll see.
Get us some fibre and then we can really start to shake things up...
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Wammo, you and Charlotte are missed from chch airwaves
Kind Ian, very kind. There is much that I do miss about broadcasting from Christchurch. I still broadcast to Christchurch but that largely goes under the radar along with the ad breaks.
In saying that, Christchurch really is an oddball city. The recently boosted raise-your-hands-in-the-air-pop-some-bzp-keep-the-beats-going-24/7 Pulzar FM just scored a rating higher than RDU ever scored in the commercial survey. That's pretty farked.