UK television seems more inclined to promote from within now, rather than run the risk of hiring another Andy Duncan, who headed Channel 4, after a career marketing "I Can't Believe it's Not Butter". He expanded the broadcaster commercially, but ran amok with content, famously mishandling the Big Brother racism row.

It's a difficult balance to strike. Kenrick might not think television is purely a toaster with pictures, but I'm curious to see how much he understands the culture.