Jacindamania

This must be absolutely awful for those individuals who were there and who know the truth. Regardless what happened I feel sadness along with a regretful respect for every one of them. War is horrid – more innocents are killed than perpetrators – that is an indisputable fact.

At last…someone acknowledging the impact if this on the people who were actually there. Well said Katharine

Thanks John. I was referring more to Jordan's comments. The notion that the internet is a one-stop distribution tool for content and that content can be let loose online and will find an audience by itself is a huge leap away from what sports organisations are used to in doing one-to-one rights deals with broadcasters.

The flip side of discussions on sports rights that is frequently overlooked is where the income from rights revenue is spent. In New Zealand it's invested in grassroots sport. While the internet obviously creates many opportunities for NZ and is changing business models for all industries, we should be mindful that many of the sports that NZers not only value viewing, but also participating in (along with children, family and friends) rely on rights revenue. I'm sure we wouldn't want sport participation to become less accessible than it is now if sports codes are not able to derive maximum revenue from selling rights.