Posts by Jeremy Eade
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I remember when I first started listening seriously to b it was the “louder than a bomb” time and I do remember a truck load of new dance music and hip hop being played . Grandmaster Flash,Public Enemy,with acid house and house hits alongside the constant run of Flying Nun 1980’s gems.
And then it went rock apparently but I think you’ll find most of the good keen ears on the planet were particularly bowled over by the guitars and words of the pixies, pavement, nirvana, jamc, my bloody valentine , sonic youth, predominantly american new pop,
etc but I still remember a lot of various forms of dance music being played.I don’t know the genres, they confuse me but there was a lot of dance/guitar crossover MBV, NWA, springs to mind.....and then a lot of seriously long dance music got played and the dance scene became huge , a huge live earner earner for a few “right place, right time” promoters which tended to attract other money, which created a bubble as it always does.
And then there was a garage rock renaissance across the western world which found an already well formed scene here, so apparently guitars came back in.
But my laboured point is that I remember the best playlists being pretty eclectic and the pixies sounded great by ten city. .
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I think on the brighter side of b what it did do which was cool for while in Auckland was quite incredible, it was everywhere here for a while it seemed. BFM Auckland was a cool place to be.
It was at many times brilliant radio with a big listenership strangely filtered through it's very popular Sunday talkback. -
Your chuck taylors are going to have to last another 70 years,.
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It'll be like we were at the Pixes Mark - a whole bunch of us in our mid thirties all wearing Chuck Taylors... sigh.
You read too many magazines.Stop 'sighing', it's unmanly.
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Funny - I used to sell ads at b with no ratings and at Pavement with no auditing. And did just fine.
I sold some ice to an eskimo once. He was very thirsty.
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The worst thing was when people wanted to do ads saying "come in and tell us you heard this ad and get a free whatever" and no-one did...
50% of your marketing works apparently, just no one knows which half that is. Tis a strange industry.
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the second survey (IIRC) showed a massive drop and bFM falling behind George, which was disheartening, and no doubt affected advertisers' decision-making.
Well it's a well known fact bfm lost large chunks of its 1990's audience. It was done in a quite stategic manner , imagine putting two talk back shows either side, close in on the dial of Newstalk. Quite nasty but clever.First you have to own all the frequencies. ...and of course they're not for sale to you.
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I guess my point was that having bought in the first time, we seemed somewhat condemned to keep buying them at the risk of "trying to hide something" if we didn't.
Markets like information, the more the better. Would you buy ads on a station that just winked at you and said, 'trust me"....the real problem with the ratings is not their existence but there accuracy.The fact that Auckland is smothered in frequencies makes the measurement even more difficult.
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Yup. I'm guessing bFM still has 2-3x the average of $100,000+ households
Everyones guessing to an extent.
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there's a cluster of stations in Auckland with 40-50k listeners
Good Ratings means agencies put you on the schedule and you get given monies by business citizens who wouldn't normally give you money.
If you want to sell ads you need some concept of who's listening to those ads. Wouldn't we all rather not have to sell ads on our radio?
The measurement of listenership is pretty patchy and i'm sure a statitician would cough a little bit at how many boxes need to be ticked before you can claim true listening numbers, especially down the cluttered small ratings end of radio.
When i was 18 and started listening to b the age or expereince of the d.j never bothered me , i wanted to hear intelligent independent thought and mindfucking playlists.