Posts by Damian Christie
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Right: A few answers.
When does Backbenchers start again?
Feb 17th I believe is our first Welly show back for the year. Please everyone come along, esp if you haven't before, Giovanni :)
I thought Damien's point was not that older people don't buy stuff, but that advertisers believe older people are not as susceptible to advertising.
My point is actually that advertisers don't want to advertise to older people generally, because they're old. They want to sell hip products to hip people, because that's cool and because they work in advertising, which is cool.
I did a story about this when I was on Close Up (did I mention I'm a former reporter...), pointing out all these things - older people have far more money than younger people (generally), they have no mortgages, high disposable income which they want to waste on new shit and holidays and stuff for their grandkids. They are advertising gold but are largely ignored, other than ads like the acclaimed Dove campaign. And a great one Sony did about an older guy spending his kids inheritence (if that's how you want to view it) on a trip to Russia to take a rocket ship into space.
There are specialist ad agencies set up (including one in Auckland) to cater to this market. But they're fighting an uphill battle because of the society we live in, which is all about what's new, what's cool, what's hip and young.
So no, I was simply pointing out that no-one looks at that demographic, I wasn't judging people over the age of 54. And I bet if you all suddenly started watching C4 instead of ONE, someone would sit up and take notice. But it hasn't happened, and it probably won't.
So yes, @Sacha - what you said :)
As to who's watching?
I believe it's most people at most age groups.
Yeah probably, although if you add up all the numbers, especially during summer, as I said in a previous thread, it's 25-35% at any one time. But most of us flick on at some point I guess.
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I had said I'd draw a line under this, but as I was away yesterday when Pip entered the fray here, I feel I should respond:
I'm also concerned at the credibility of a former Close-Up reporter blogging nonsense about our show and his relationship with the Herald on Sunday and its staff.
Former. Pip Keane is a former Close Up producer. We are all former somethings. My past is hardly a secret, and shouldn't be taken as shorthand for "is biased", that's just lazy. Yes I also have a relationship with the HOS - I used to write a column there then Shayne Currie (also former editor now?) fired me. I know Matt Nippert from bFM. We do not play cards together.
Damian could have come to me for a response but never bothered.
Yup, that Matt Nippert's job as a journalist, to call all the people, get quotes, try and sort shit out. As a blogger with an open discussion forum, Pip you are welcome to come here and say your piece, and you have. Doesn't mean I have to believe it. Of course even if such a meeting had taken place, neither you nor Jennings nor JC nor Audsley is going to say "yes, we are concerned about ratings and the show is on a deadline to improve them or we're gone". It's suicidal PR. So excuse me if I remain sceptical, and choose to believe that what I've heard has some veracity. That's my right as a functioning adult.
Nor am I concerned about my job or the jobs of those on my team. I find that insulting. John Campbell is the hardest working host I have worked with and has proven he is the best interviewer the country.
So why the tits then?
Damian's comments have been defamatory and inflammatory.
Yeah, I'll accept the latter, not the former. But "defamatory" is a nice one to throw into any argument, because you never really need to back it up.
As for the racks.. well some might be critical but 30,000 people have been back for a second look on our website.. go figure if it isn't what people want to watch....
Awesome Pip. That's great. You should definitely do more stories like that then, if that's what people want to watch. I'm sure John will really enjoy presenting that kind of show, just like everyone here will really enjoy watching it. Sigh. You've just pretty much managed in that sentence to confirm what most here (me included) have been complaining about - and the entire point of the blog. Well done.
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The current system of Peoplemeters could be improved (but not not made perfect) by increasing the size and diversity of the panel (eg to include folk in rental accommodation)
I'm pretty sure this already is the case actually - restricting it to people who own their own homes meant for a pretty big skew so now it does include those renting.
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Quite right Russ. 3 has done particularly well with their programming in recent years, and their commitment to NZ shows (putting them on in primetime, for example) has paid off.
Barring any startling developments I'm going to draw a line under this one now, but I'd like to say the following:
Having worked for/with TVNZ for some years now, I know exactly what it's like to have your workplace, workmates, work and so forth constantly under scrutiny - particularly in the case of TVNZ I think because it's state owned, people think they have the right to give you their (usually negative) feedback on exactly what's wrong. And by people I mean everyone. The lady at the check-in counter at Air NZ, my mother, every taxi driver and so forth...
So while I realise I'm probably off the Christmas card list at Campbell Live (didn't get one from them this Christmas either though, so no great loss...) I'd just like to point out that this is more than whether or not Campbell Live goes, what happens to John Campbell next and so on. There are a bunch of people there who turn up every day, and sweat their guts out to find and produce new stories every day, and I don't want to trivialise or ignore that. I really don't want to see anyone losing their job. Of course that has a lot less to do with me than it does with the new boss, but if anyone from CLive is reading, I hope it all goes okay for you in the coming months. Okay? Sweet.
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Apropos the stats: is it really so that only 10% of 18-49 year olds are watching the two main tv news shows?
Yeah, I think that's exactly what it means. It means that few are watching it at that time at least, because I don't think it allows for time shifting (MySky, TiVo etc) though I'm open to correction.
About the same again, 6% or so are watching something on Sky ("All Sky channels"), 1.5% are watching Prime and 0.5% are watching C4.
So yeah, about 1 in 5 of all the 18-49 year olds are watching TV at that time of night. Sounds healthy to me.
In winter the numbers jump quite a bit, but given they've been falling overall for a while I wouldn't want to guess what you could expect mid-year. But as an idea, a couple of hours later, about 35%+ of people are inside watching the telly.
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I think it's beaten Close Up every night this week. So yes, rumours of Campbell Live's demise seem to be somewhat exaggerated.
Actually Russell, in TV3's stated demo of 18-49, it's 2-2 so far this week. Close Up has won every night but one in 18-54 and 25-54 (which is TV One's demo).
As well as confirmation from a Campbell Live staffer that the meeting did in fact take place, I've had a bit more info this afternoon which fills in a few blanks, but doesn't change my story overly. I'll let the reporter who's done all the digging and interviewing share that story with you himself, when it runs this weekend.
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Ha, didn't see this until just now, but on Throng they've linked to a TV3 Press Release (not sure if it was before or after my blog) doing exactly what I've suggested - pitching the Auckland numbers to show a 'win'.
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And yeah, the Daily Show. Grrr. There is a facebook group, join it if you haven't.
All TV3 seem to be saying about this (according to the facebook group) is that it's "not being picked up for 2010". It rated well (for a late night show on C4), god knows what it cost though...
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Ha, I think PAS has its own version of Godwin's law where any discussion about television or the media ends up devolving into a discussion about how shit the 6pm news is these days :)
Re Ratings, I'm not sure generally speaking, but last night, in TV3's demographic of 18-49 (TV One uses 25-54) the ratings were as such:
One News 5.1 (22.1% share)
3 News 5.3 (23.1% share)Close Up 4.2
Campbell Live 4.8I'd have to say that I don't think anyone will be getting shouted morning tea by the boss on those figures, but it is summer, and no-one is watching TV at 6 or 7pm...
Ratings are the perfect examples of the "lies, damn lies and statistics" quote though.
TV3 would probably point to the 18-49 Auckland market, where 3 News got a 7.1 (34%) to One News' 2.1 (9.9%).
TVNZ's publicity on the other hand love using the "everyone 5+" demographic (because of all the oldies who are glued to TV One), where One News got a healthy 11.1 (38.8%) to 3 News' 5.3 (18.4).
Ratings can also vary dramatically day by day, seemingly for no reason. Small sample size at the smaller demographics (there are 175 people sampled in the Auckland 18-49 demo) probably has a lot to do with it. Two people go to the beach that day, you drop from a 6.0 to a 5.0 (or whatever, you get the point...)
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It was a bit more than a discussion. They have her walk down Queen St and encourage passers by to grope her.
I don't know why I'm being drawn into defending this. I said IMHO the Close Up story had no journalistic merit. At all. Although I thought the reporter's treatment of it wasn't too bad. And while I don't want to split hairs, I saw an old Chinese guy who copped a feel, I didn't see anyone saying "wanna touch these?". Or do massive breasts by definition amount to "encouragement"? :)
A discussion about an "experimental" medical procedure that has given her a porn gimmick is porn, sure.
Really? Then I think we have very different definitions of porn. Would that make the film Inside Deep Throat porn too? Or any media discussion about the porn industry?