Posts by recordari
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Rule number one in branding (and yes, I studied it once) is that your brand should encompass who you are, and what you do. Or was that number two? Maybe rule number one was don't get Tiger Woods to endorse your product.
Anyhoo, so 'Auckland City Council' in whatever font sure gets my vote.
Actually, why don't we all send our design using a different font from the Word Font list with those very 20 letters?
Oh, and they charged me twice for my petrol last time anyway. Must have been the 'Hamiltron, City of the bypass' T-shirt I was wearing ;-)
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Was watching the tea break in the Cricket yesterday (sorry his name slips my mind), and the guest was espousing how brilliant Hamilton has been at 'just getting on and doing it', with the stadium, the apparently 'world class' night life at the end of town, the V8s and so on.
I mean don't get me wrong. I love Hamilton. Where else am I going to get petrol on my way to Tirau? Oh yeah, Huntly.
Speaking of Huntly, what's with this campaign to apparently confuse the Australian Cricket team by sending them to the most boring places in the country? Some kind of reverse engineered competitive advantage? News flash. We'll have to actually be better than them in the cricket, which if their demolition of the West Indies is anything to go by, will take more than clever marketing.
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If Auckland's awesomeness is going to hinge on a publicly designed logo and a ferry terminal, then maybe I will move to Melbourne. Whoops, idle threats of emigration are not tolerated in these quarters, just so you know.
Thought it was rather funny on TV3 when the 'young business women' apparently raked Bill English over the coals, and concluded that when the recession was over, she would move back to Europe. Not sure that has anything to do with New Zealand bridging the gap with Australia as much as Europe having approx 195 times our population. Apparently there's a few more things happening over there. Go figure.
I am reminded, rather predictably, of the Naomi Klein book No Logo. Always thought the biggest irony was the front of the book, and it's catchy logo. Was that designed by a designer?
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The horse is high, so I'm moving on.
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Translation does not imply causation.
deus ex machina
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Was going to bring up the State Integrated schools, who get funding to not only teach, but also indoctrinate. Guess it is the parents right to choose, so we can't judge them on that. Many do well academically, and one particular Auckland SI school pumps out rock bands like... nope, can't think of anything.
Through Asia, and now many parts of the Middle East, the existence and success of private international schools depends almost entirely on the Expat population who are not eligible for state funded schools. Many companies, until recently, also included education in the job packages. This means we are not comparing apples with apples when discussing private schools in New Zealand, for New Zealanders.
At the end of the day, it's night time. (Sorry, stole that one from Willie Apiata on Twitter.)
At the end of the day, the same leadership required to run a successful private school is required to run a successful state funded school, IMhO. It is very hard to distill down to byte size bits what makes good schools tick. It may be a teacher, it may be a parent on the Board, or a visionary principal. Obviously we have to have some sort of system, but one that celebrates diversity over uniformity is always going to get my vote. National Standards? Not so much.
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I suspect telecom was plagiarizing Kurt Vonnegut - This is from breakfast of champions, and yes, it is supposed to be a butthole.
One of my favourite authors, coincidently.
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Did Telecom use talented and experienced graphic designers to come up with this?
And had they seen the New Dowse Museum Logo before they got started?
I agree it shouldn't be left to 'Joe Public', but hopefully we can do better than these two, and the current Auckland City Council logo also. Actually, the Dowse one sort of works, but still...
While we're at it, we discussed a PAS patch some time back. Here's my Joe Public attempt (™). And yes, I totally ripped off PIL, inverted the blacks and whites and put fonts that don't even match in the middle, which completely supports your point ;-)
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Little Rodders Hide
Sat on the side
Eating his Christmas pi
He stuck in his thumb
And pulled out some gum
And said 'what a good boy am I?' -
Someone's gonna end up with pi on their face, if we're not careful. An Eraser Head, so to speak.