Posts by Sacha
Last ←Newer Page 1 2 3 4 5 Older→ First
-
Speaker: ‘Kiwimeter’ is a methodological…, in reply to Andrew Robertson,
90% of TVNZ's income is advertising.
why the disbelief? -
Speaker: ‘Kiwimeter’ is a methodological…, in reply to James Green,
there is a trend away from using reverse scored items.
thank goodness
-
Speaker: ‘Kiwimeter’ is a methodological…, in reply to Geoff Lealand,
Likert scales force a choice. Standard practice.
-
Speaker: ‘Kiwimeter’ is a methodological…, in reply to Stephen Judd,
a national broadcaster doing it essentially for entertainment
bet you they are doing it for business
#ad-targetting -
Speaker: ‘Kiwimeter’ is a methodological…, in reply to Peter Davis,
Thanks for commenting here, Peter.
-
Speaker: ‘Kiwimeter’ is a methodological…, in reply to James Green,
I’d say they took the data from the bigger set of questions, (used factor analysis as Cliff from Vox suggested) and worked out what the smallest number of questions they could ask was that yielded the same information. While this process is designed to decrease the boredom factor and make the scale shorter, removing the positively worded questions could have changed people’s reactions to the scale
Exactly. And from Andrew’s NZAVS statement (PDF):
"you need statements that are worded in each direction, for example,
‘People from group X cannot be trusted’ and
‘People from group X are trustworthy’.This is to control for something called agreement bias, where people may tend to agree with things a bit more than they disagree. Some people may read the statements in the negatively worded direction ‘People from group X cannot be trusted’ and argue that the statement itself is offensive and hence the survey itself is racist"
However (ibid),
Getting your ruler straight is a lot more complex than just having
statements worded in both directions.What we and other researchers do is use a series of statistical models to identify the statements that best fit together to measure an attitude, such as negative or positive attitudes toward a particular ethnic group. We use these techniques to identify a set of statements that when all used in the same survey, fit together to provide a good measure of the underlying attitude.
At the same time we also work hard to develop scales that use ‘natural language’; we endeavour to express things in ways that people in New Zealand talk about them. Some of our statements are adapted from interviews with people in New Zealand, and some others are adapted from political speeches, blogs, etc.
The last sentence worries me, given the increasingly spun and framed nature of political communications. Last thing we-the-public need is for that to be injected into supposedly-reliable research to justify the next merry-go-round of distortion.
-
Speaker: ‘Kiwimeter’ is a methodological…, in reply to Moz,
And every time the subject says “oh, f*** you” the researcher ticks a box.
so that's what f-score means :)
-
Speaker: ‘Kiwimeter’ is a methodological…, in reply to Andrew Robertson,
I'm imagining TVNZ's advertisers are a beneficiary of this study. Psychometric targetting etc.
-
Hard News: Media Take 2016: the new…, in reply to Shane Le Brun,
Maori TV has some brilliant content including foreign movies and docos. A real taonga for us all - and effectively the last public tv broadcaster standing.
-
Hard News: Media Take 2016: the new…, in reply to Daniel Carr,
You had 2 people with what at the outset sounded like opposing views having a sensible, mature conversation.
Impressive, eh.
Last ←Newer Page 1 … 123 124 125 126 127 … 1971 Older→ First