Posts by Simon Telfer
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Technically adverts on TV are not louder it is just that they more frequently hit the "peaks" (the loudest they are allowed to go) than a normal TV program.
So on a graph the advert's sound would be flat-lining along the top of the permissible volume while a normal program would have a graph like the southern alps.
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Why on earth would you pick Crouch?
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I was troubled by Veitch's continual bewilderment that it had come to this given "..the last time Kristin and I met up we were still good friends and she was talking about her wedding and I was talking about mine..."
Read: "Given the money I paid and the emotional power I thought I had this should have been long buried"
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"may I respectfully put a different point of view"
You may and it was well made. You are right about the marketing efforts of Xero being low key, as Rod has also noted. I should have stuck with PR.
Rod leverages his profile for the benefit of Xero well - this is actively worked and managed. Although very very few (read almost none) small businesses owners in NZ would be able to lean on a success story like Aftermail to generate media attention I believe some insights on the process of PR and profile raising from Rod would be very useful.
In some cases the momentum generated for a company in this area (ie leading to sales) may be more beneficial than having an efficient financial backend. While poor cashflow will kill a small business (and Xero can help bring clarity here) I'd suggest that it is in sales that most SMEs struggle.
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Isn't this what we want for more NZ firms and shouldn't we be celebrating their success??????
Rose - as a client of Xero and a recommender of Xero to my clients I have a vested interest in Xero's success as well.
My point was that if NZ small businesses had a choice of either replicating Xero's PR and marketing or implementing Xero software, I know which one would have the greatest impact on their success.
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Rather than an advertorial for Xero what might be of more/equal use to small businesses is to hear Rod's tips and techniques for maintaining such a high PR profile for him and his company. I find that is almost as impressive as the product itself.